Brand Moments That Convert

Event Activation Playbook

Turn your next event, pop-up, or brand activation into a real marketing system that captures leads, creates content, attracts sponsors, and drives growth.

Most events only create attention for one day. This playbook helps you build an event that keeps working after it ends.

What’s Inside:

Event concept worksheet

14-day promo plan

Sponsor package template

Lead capture form template

Content shot list

Post-event follow-up scripts

Event KPI tracker

Final activation checklist

Perfect For:

Event producers, brand owners, sponsors, vendors, creators, cannabis brands, lifestyle brands, and anyone using live experiences to grow.

Download The Playbook

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Event Activation Playbook

A step-by-step event marketing guide for brand owners, event producers, sponsors, vendors, and creators who want to turn live experiences into real business growth.

This playbook breaks down the Shomax event activation method: building the concept, creating the pre-event campaign, designing the experience, packaging sponsor value, capturing leads, creating content, and converting after the event.

Perfect for anyone hosting events, pop-ups, brand activations, vendor experiences, sponsorship moments, or community events.

Includes:

Event concept worksheet
14-day event campaign plan
Activation zone planner
Sponsor package template
Event lead capture form template
Content shot list
Post-event follow-up templates
Event KPI tracker
Final event activation checklist

Price: $67

$67.00

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Event Activation Playbook1$ 67.00

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